Website Design, Hosting, Management & Search Engine Optimisation from Web Irl

Web Ireland

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(01) 5059811

(01) 6212497

Business Reg No: 265454

Search Engine Optimisation (SEO)

You've got a brand spanking new website. Your business is live on the Internet, available to millions of people worldwide. So why aren't any of them visiting you?

Running a successful online business involves more than just having a cool website - you've got to drive business traffic to the website.

So - Why do Search Engine Optimisation ?

It's not enough to pepper the site with trendy marketing terms - you've got to understand the expectations of potential clients, from the moment they start typing a phrase into a search engine like Google. With search engines, content is king - well written descriptions of your products and services are vital.

Talk to Webireland's Seach Engine Optimisation Consultants about geting your website to the top of search engine results.

We will work with you to improve your website's standings, aid you in re-writing the content, and restructuring the information flow, ensuring maximum search engine visibility.

We can regsiter your site with all the major search engines.

We'll also work with you on building relationships with other websites in order to increase the popularity of your website, and if needs be, implement online advertising campaigns, such as Google Adwords.

Please note that high placement in Search Engines through our Search Engine Optimisation Package is not a guarantee that you will be top of the pile however we have had notable proven successes in the past through our use of Search Engine protocol.

Also, please note that it can take up to 6 - 12 weeks for the Search Engines to find your site as they change their requirements almost daily.

Having said this, we will be with you every step of the way up the ladder.

Here is what is Involved and How it Works:

The three key processes in delivering search results to you are:

1. Crawling

Crawling is the process by which a Search Engine discovers new and updated pages to be added to its global index.

2. Indexing

Here a Search Engine processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.

In addition, they process information included in key content tags and attributes.

3. Serving

When a user enters a query in a Search Engine, they search there index for matching pages and return the results they believe are the most relevant to the user.

Relevancy is determined by over 200 different factors, one of which is the ‘PageRank’ system used now by most Search Engines. ‘PageRank’ is the measure of the importance of a page based on the incoming links from other pages.

In simple terms, each link to a page on your site from another site adds to your site's ‘PageRank’.

We deliver Search Engine Optimization via the following main ways:

Keyword Selection

We will create (with the Client) a list of the most relevant keywords that target your products and service.

We will choose the keywords and Descriptions that deliver the best opportunity for targeted traffic to your web site.

Look at additional "meta" headings you may need.

Site Optimization (SEO)

We will optimize your entire web site with the best practices of SEO to attract major search engines like Google.

This includes how text is displayed and proper marking of content that is not compatible with standard SEO crawling. (Such as cookies, session IDs, frames, DHTML, or Flash Files)

This will give you the best chance to co-operator with spiders and bots that grade the content of your site.

Page Optimization

Using your primary meta key-phrases, we will look at the right appropriate use of these for each page.

We will optimize each pages to meet current search engine listing criteria for that contents and subject – as well as using SEO best practices.

Web Site Submission

We will submit your web pages to be indexed by the major search engines and directories to build traffic.

Here we will provide a Site Map for use by search engines like Google so it can regularly visit your site and update this in there directory.

We will discuss further suitable search engines registrations with you and evaluate where and with whom you develop links and interactive involvement.

Basic Web Site Activity Reporting

We in-bed your web site with one of the Industry Standard "Activity Trackers" that allow you to see - who is visiting your site, where in the world they are, which pages they look at and how long they sat on your site, etc. etc. ...

Other "Administrative Tools" can be provided - depending on the web site content - that can provide tailored reporting and background tracking.

Validate Code & Site Structure

Check for broken links and correct HTML as well as proper use of Java, Ajax, Apache & other languages used in the web site construction.

Verity the markup validity of Web documents in HTML, XHTML, SMIL, MathML. (This all can have a big affect on Optimization)

Make sure your web server supports the If-Modified-Since HTTP header – as well as proper use of the "robots.txt" file on your web server.

Manage the robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users (coming from search engines) or other sources that may even have some corruptive intent.

Link Building

We will look for relevant and safe inbound links for your site to raise traffic and get you onto the " PageRank " system.

Also, we will submit your site to relevant directories such as the Open Directory Project and Yahoo, etc. - as well as to other industry-specific expert sites.

Follow-up & Advance Reporting

Using a number of advanced file analysis tools we will "close the loop" to give visitors what they are searching for and track the progress of your web site.

Price for SEO

We have 3 main Pricing Bands :

Bronze - €300.00

Keyword Selection -